To create an advertising brand for an Arsenal Away Kit for Adidas, the design draws inspiration from the vibrant nightlife of North London. It incorporates colours found in the city's nighttime energy—such as the reds and greens of traffic lights, the glow of car headlights, and the neon signs that illuminate the streets. This visual language reflects the dynamic atmosphere of local nightlife spots, with the bright colours of the kit representing standing out in the dark. The campaign was further brought to life through OOH posters, website materials, and wristbands distributed to locals on nights out, creating a direct link to the energetic and bold spirit of the city's famous nightlife culture.

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Brief: To create advertising brand look for a speculative Arsenal away kit from an unrelated season, inspired by the nightlife of London, with bold, bright colours designed to stand out at dark.

Delivery: To deliver eye-catching colourful advertising graphics to promote the new kit. And hopefully gather support from the Arsenal fans to purchase the kit in retail stores in person and online. Also most of all to produce a kit that looks great on the pitch.